What could possibly be extra dreamy than a collaboration between Simone Rocha and H&M? Kaia Gerber in Simone Rocha x H&M. On the eve of the gathering’s much-anticipated launch, Gerber appeared on social media in a dreamy preview of the items to return.

An ode to Rocha’s Neo-Victorian fashion, the 19-year-old wears a cropped, pin-studded trench coat adorned with pearls. Thought Bridgerton with a contact of high fashion. The marketing campaign video takes on a whimsical storybook format with fashions dressed as completely primed dolls. Voluminous tulle skirts are paired with puffed sleeves and glowing sequins. Beads and pearls are utilized to completely different items and the ruffled collars give a definite costume essence to the romantic assortment.

“I at all times need my collections to spark feelings in individuals,” Rocha stated in a press launch shared with GRAZIA on March 1. “And with this H&M collaboration, I actually needed to recommend emotions of optimistic energy and femininity and present the ability of trend by giving a way of optimism, event and escape.

In response to Style firm, the Irish designer studied on the Nationwide School of Artwork and Design in Dublin and Central Saint Martins in London earlier than taking the style world by storm together with her graduate assortment in 2010. In 2015, Rocha opened her first boutique in London. The upcoming collaboration is a dive into the archives of the younger artistic, whereas the gathering can be impressed by the design of its most up-to-date spring / summer time 2021 line.

“It has been ten years now since I began, so it was good to look again within the archives,” Rocha stated in an interview. “It appeared necessary to me to decide on pivotal moments that you could possibly acknowledge as my codes, to share my identification.”

This collaboration marks the primary time Rocha has expanded into males’s and youngsters’s put on with backyard mini attire on your mini me and wearable formal put on for the person in your life.

Simone Rocha x H&M is on the market solely on-line from March 11. However we do not anticipate this a lot anticipated partnership to final lengthy. See the total assortment right here.