Heart of Vintage sustainable online storefront creates timeless pieces
Heart of Vintage – a sustainable and vintage online business – offers collections filled with the highest quality and most unique pieces. Created through Isabelle Conté, the collections are built on timeless pieces and challenge current fashion trends.
The clothes reflect Conte’s “eclectic” style and his desire to collect trends from all eras of history. She wants people to choose clothes that reflect who they are, not just the current trend. Conte is currently working on his next adventure by opening his new boutique in RiNo and adding personal styling services to his offerings.
Tale grew up loving fashion. Her parents loved fashion and always dressed her in the best clothes since she was a child. “Thinking back to all the clothes I had when I was a toddler, I was like – I was really acrobatic. I would kill to wear the things that I wore as a child, she said.
Therefore, her parents influenced her taste for fashion. They always took her shopping and attending fashion shows. It was there that she developed a love for the art of fashion, “They always push me to be really creative and individualistic. It allowed me to express myself through fashion, ”she said.
Heart of Vintage opened as an online store in January. Denver’s vintage community grew during the pandemic because people were looking for ways to be concerned with their time. Many people were opening small businesses online to develop their creativity.
“I saw a lot of people doing that. I was learning a lot about sustainability in the fashion industry. I was able to really educate myself, ”said Conte. She wanted to understand how to make sustainable fashion more accessible to people, because vintage pieces can be expensive.
“My main goal is how can I bring this to as many people as possible and make it great accessible, ”she said.
Conte’s clients find her by word of mouth, DM or Instagram comments and its website. She has already dated several markets in the Denver area or “People have been very receptive to what I bring. They say it’s very organized which is really important to me because it shows that what I bring is a true reflection of myself and my style, ”said Conte.
It is very important for her to sell sustainable vintage clothes because it is much less waste. “I’m so passionate about this because not only does it allow people to leave the trendy pieces and have to buy things that they think are relevant, but it gives them the opportunity to shop among all the trends that are out there. have existed throughout history. It helps them choose pieces they love and totally reflect who they are, ”Conte said.
When Conte goes out to buy his Heart of Vintage collection, sit determines several conditions for the objects it finds. Its two requirements are the quality of the piece and the uniqueness and style of the item. She always tries to go for pieces that she loves because it seems to have resonated much more with her clients.
“My style is all over the place – I think eclectic is a good word because it takes inspiration from a bunch of different styles,” she said.
Conte keeps an open mind when it comes to style as she likes pieces that are different or that she has never seen.
“Eclectic, colorful and timeless because I think the whole point of these pieces is that they defy time and fashion in general.
Keeping up with trends is no problem for Conte. She loves the story that comes with the clothes and tries not to put pressure on herself to keep up with the latest trends and styles. “I just have to constantly remind myself – that’s why I do this, I have to keep an open mind and be really true to my style. When I do that, people are more responsive because [the pieces] are so different, ”she said.
By starting an online business and seeing the progress she has made, she is now adding the stylist to her area of expertise, “This is my next adventure, being able to integrate personal styling and personal shopping as a service offered – a service offered marketed“said Conté.” I’ll ask them what they’re looking for, the opportunity. My idea would be to have them create a Pinterest board or a mood board to get a feel for their style and find the pieces they want. .
Conte has now opened her own store with two other women, their brands are called – Kaler Collections and Mood Studios at The Source Hotel. The shop is a collective of these three brands and the name of the storefront is called Lost Room Collective.
“I think being able to open it with two other girls was such a cool experience because I couldn’t imagine doing it on my own. It was the most rewarding thing – we are able to regularly bring really cool stuff to people, “she said. She hopes to open more locations in other states and would like to collaborate with more sustainable businesses.
Conte comes from a family of entrepreneursurs, so he alwaysit was her dream to open a storefront and own her own sustainable fashion business. She feels very lucky that her business is starting in Denver, as members of the sustainable community here really care about how clothes are made and breathe new life into older clothes in history in this modern era. .
“I am truly very grateful for the sustainable Denver community in general. This is the perfect place to start, and I hope to be able to go to different cities in the future.
All the photographs of Roxanna Carrasco