Paco Tang, former group editor at Condé Nast China, formed a new publishing house called Xicun Media, together with the former deputy editor of Condé Nast Traveler China and others.

His first major project will be to bring Attitude Magazine, the best LGBTQI title in UK and Europe, China, according to local media.

Attitude was founded in 1994 and is distributed in over 30 countries around the world.

According to China daily, the LGBTQI community in China is over 70 million people and the demographic value is estimated at $ 300 billion across all industries, but that does not necessarily guarantee successful reception for a gay lifestyle title in the Chinese market. .

Although LGBTQI communities are discovering growing tolerance, especially among the younger generations in China, LGBTQI content is still regularly censored on social media platforms in China.

By presenting the new Chinese version of Attitude, statements from Xicun Media pointed out that it was a publication focused on “diversity” rather than openly positioning the title as being LGBTQI-centric.

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