Newcastle, UK-based event production company Ingenious Events Group has launched Magnitude Live, a new national promoter led by Kieran Stewart, formerly of SSD Concerts.

At SSD – responsible for social distancing Unity Arena last summer – Stewart has worked on the company’s portfolio of events and venues, including This is Tomorrow (15,000 cap.) And Hit the North ( 5,000 cap.) And the Riverside and Think Tank locations (350 cap.).

Operating out of the Ingenious Events office in Newcastle, Magnitude Live will focus on ‘bringing a new wave of artists to the forefront of British music, providing opportunities for independent artists and delivering a diverse program of musical entertainment in direct across the country, ”according to Ingenious.

“It’s a new beginning and the possibilities are endless”

“I am delighted with this new opportunity and to take the reins to move this new division forward, which I believe will be a great addition to both the Northeast and national music scenes,” said Stewart. “It’s a new start and the possibilities are endless. We can’t wait to return to venues with incredible talent as we begin to return to life. “

Ingenious Events Group Director Daniel Burnett adds: “This is an extremely exciting decision for the company, and with Kieran’s invaluable expertise within the industry, I really think we have the key to host a plethora of fantastic live events all over the country. After more than a year of isolation, we’re ready to go, bringing concert goers and fans across the country exactly what they’ve been waiting for. “

Upcoming Magnitude Live shows include Sigma, James Hype, Karen Harding, Shane Codd and Harlee. The company has also entered into an exclusive ticketing agreement with See Tickets.

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