Beyond meat, a leader in plant-based meat, today announced that after several successful launches of its top plant-based chicken products in the restaurant business, it is launching its Beyond Chicken Tenders (MSRP: $ 4.99) at select retailers nationwide in response to consumer demand.

In addition to the retail rollout of delicious plant-based chicken fillets, Beyond Meat is also increasing its retail distribution of other Beyond Meat products to Walmart stores where Beyond Meat products are currently sold, making it the third such expansion this year alone. .

Beyond Meat, a pioneer in the plant-based poultry category, launched its first chicken product in 2012 and has since doubled the category with several plant-based chicken launches this year. In response to positive taste reviews and consumer demand, Beyond Meat is proud to launch Beyond Chicken Tenders at select retailers nationwide. With a crisp, golden coating and a juicy, tender bite, Beyond Chicken Fillets are designed to taste the same great taste as traditional chicken fillets, but with 50% less saturated fat. Like all Beyond Meat products, Beyond Chicken Tenders does not contain GMOs, antibiotics, hormones or cholesterol.

Unlock the potential of the faba bean

Through rapid and relentless innovation, Beyond Meat’s research, innovation and culinary teams are focused on creating plant-based meat that is indistinguishable from its animal counterpart in flavor while being better for humans. and the planet.

Beyond Chicken Tenders protein is derived from field beans, a nutrient-dense legume. Its unique qualities make it the optimal ingredient to reproduce the taste and texture of traditional chicken fillets. After popularizing pea protein with the iconic Beyond Burger, Beyond Meat continues to unlock the potential of new sources of plant protein.

Doubling poultry as category pioneers

Beyond Chicken Tenders retail rollout follows a successful launch of the restoration earlier this summer. From the outset, the National Restaurant Association awarded the food service Beyond Chicken Tenders the prestigious 2021 award. Food and Beverage Prices (FABI) for its revolutionary taste and versatility, marking the company’s fifth consecutive victory over FABI.

Beyond Chicken Tenders is one of a series of groundbreaking plant-based chicken innovations from Beyond Meat, including:

• Beyond The original orange chicken, a plant-based version of the best-selling menu item at Panda Express that was available for a limited time in select locations this summer and has become one of Panda’s most successful regional launches to date. Less than two weeks after launch, Beyond The Original Orange Chicken exhausted at all participating sites in Southern California.
• Beyond the meaty nuggets, a plant-based chicken nugget that debuted in over 1,000 A&W Canada locations nationwide for a limited time this summer. The product was so popular that it was sold in every store.
• Beyond fried chicken, a plant-based chicken innovation created exclusively for KFC and offered for a limited time in Atlanta in 2019 and Charlotte, Nashville and SoCal in 2020, making KFC the first U.S. national [quick-service restaurant] to introduce the vegetable chicken.

“Following the success of our plant-based chicken in restaurants, fans were eager to get their hands on a retail product that was easily accessible and could be cooked at home anytime,” said Deanna Jurgens, Director growth, Beyond Meat. “We are excited to meet consumer demand by launching Beyond Chicken Tenders at leading retailers nationwide, continuing our momentum in the plant-based poultry category. “

Beyond Chicken Fillets are pre-cooked and ready to heat in the fryer, oven or microwave for a meal that everyone will love and is ready in under 10 minutes. Starting in October, shoppers can find Beyond Chicken Tenders in the frozen food aisle at select Walmart, Jewel-Osco, Safeway NorCal, Harris Teeter, Giant Foods and ShopRite stores across the country. Additional availability is expected to be added later this year.