Banana Dole Promotion Includes Disney Princess Stickers
CHARLOTTE, NC – Dole Food Company commemorates the ultimate celebration of the Disney Princess with its latest initiative: A Recipe for Courage and Kindness.
The new campaign runs through September 20 with a Total Wellbeing theme and an enchanted castle filled with original recipes, craft activities, contests, collectibles and virtual special events.
“Dole has celebrated Disney heroes and heroines since 2016 – but this is the first time we’ve honored so many remarkable stories of bravery, hope and resilience all at once,” said Bil Goldfield, director of communications at Dole’s business. “Motivated by 80 years of Disney magic, we’ve expanded our traditional definition of health and wellness to include courage and kindness, which are at the heart of celebrating Disney’s Ultimate Princess.”
One of the most visible elements of the program are the 47 unique collector sticker designs featuring Disney Princesses and some of their famous sidekicks that will be posted on tens of millions of DOLE® Bananas in supermarkets across the country. North America in two sets, the first in May 27 and the second in August. The dozen princesses include Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida and Moana.
The program represents the next chapter in Dole’s multi-year nutrition collaboration with The Walt Disney Company and represents its 13th major Healthy Living initiative celebrating a Disney, Pixar, Marvel or Star Wars movie or occasion.
Details of other program elements, including digital downloads, a dedicated social media campaign, blogger partnerships, an interactive princess quiz, a virtual cooking event and a royal banquet, will be announced in the weeks to come. Dole will offer a reimagined DOLE® Banana sticker storybook that will allow Disney fans to collect and display the Disney Princess commemorative stickers to tell their own story of courage and kindness.